A study of 2,000 consumers across generations, from Gen Z to Baby Boomers, finds 74 percent of millennials (20-39) and Gen Z (16-19) object to being targeted by brands in their social media feeds.View Full Release
Lithium Technologies today announced the LiNC ‘16 (Lithium Networking Conference) agenda and mainstage keynote from Jason Silva, Emmy-nominated host of National Geographic Channel’s hit TV series Brain Games.View Full Release
Lithium Technologies today announced the launch of a community with Zuora®, the world’s leading provider of subscription billing, commerce and finance solutions.View Full Release
Lithium Technologies today announced the State of Social Engagement 2016, a study that examines whether brands are using social to engage effectively with customers. The results are alarming, with only two percent of brands consistently responding to customers’ online posts and less than 40 percent ever engaging with follower content. Combining hard numbers with human analysis, the State of Social looks at eight industries and 85 Fortune 1000 companies to determine how strategic and effective brands are across their social communities and channels.View Full Release
Lithium Technologies today announced that the 2016 Lithy Awards are now open and submissions will be accepted through Monday, April 4, 2016. For the sixth consecutive year, the Lithy Awards will honor Lithium customers who are charting new territory in digital customer experience and achieving quantifiable business results.View Full Release
Lithium Technologies today announced that Lithium Social Web (LSW), its social listening and response tool, has added a series of new mobile capabilities, advanced platform integrations and new customers. This builds on a highly successful 2015 for LSW that included a 50 percent increase to the LSW customer roster.View Full Release
New analytics offerings let brands measure overall customer satisfaction, benchmark performance, and gauge actual business impact communities are driving
Lithium Technologies today announced an expansion to its analytics portfolio that adds Value Analytics and Lithium Cohort Benchmarking.
Total Community Platform Empowers Lithium Customers to Deliver Better Customer Experiences on Social Channels
Lithium Technologies today announced it is shipping a series of new products and enhancements for its platform that give users an improved customer experience across devices, the ability to more easily share and receive rich media, better ways to discover content, and more ways to share opinions and advice with peers.
Scientific Peer-Reviewed Paper on Measuring Influence Across Social Networks Presented by Lithium Technologies Data Team at IEEE BigData 2015 Conference
An academic paper by the Lithium Technologies Klout data science team, “Klout Score: Measuring Influence Across Multiple Social Networks,” has been accepted by the Institute of Electrical and Electronics Engineers (IEEE).
Klout Score Powers Definitive Guide to Brands Winning Greater Customer Engagement
As a company with one of the largest digital footprints in the world, Lithium Technologies today announced the definitive list of brands that are leveraging social approaches to connect, build trust and drive advocacy with customers, ultimately resulting in greater customer engagement.