What makes customers happy? And what’s a happy customer worth? Eighty-three percent of U.S. consumers say having a positive customer experience with a brand is more important than the product itself, a new study by Harris Poll of 2,000 respondents reveals.
Seventy-six percent of UK consumers say having a positive customer experience with a brand is more important than the product itself, according to the results of a new Harris Poll study of 1,000 UK adults, commissioned by Lithium Technologies.
The enterprise world is littered with jargon. One of the buzzwords du jour is “digital transformation” — a term I'm sure you’ve heard by now.
The rise of millennials and globalisation means businesses need to operate 24-hour globally, in order to remain competitive.
Lithium Technologies today announced support for SMS and WeChat, empowering businesses to manage millions of 1:1 conversations with customers across the globe.
Lithium Technologies announced Spotify has implemented the Lithium Reach social media marketing solution.
With 2017 now in full swing, Lithium CMO, Katy Keim, takes a quick look at five trends from last year that will likely gain momentum as the year rolls on.
This is the 10th year of the CRM Watchlist, and the contest gets harder every year. Yet every year, not only do some of the expected win, but some lose and new winners emerge. Suspense killing you? Read on...
Study Reveals Sephora and Amazon Are Top Performers When Engaging With Consumers on Social Media
Emerging technologies are already beginning to shape how marketers perform their everyday roles; but what’s in store for the years ahead? MarketingTech gets some expert advice from CEO of Lithium Technologies Rob Tarkoff around AI, social media and replacing the CRM.