Digital CX Excellence Awards

We’re thrilled to be in our seventh consecutive year celebrating our customers’ success with the annual Lithium Digital CX Excellence Awards, affectionately known as the “Lithys.” This award program honors global brands who are delivering world-class digital customer experiences with strategies and results that are truly transformative.

Congratulations to all of the 2017 Lithy Award Winners!

Winners were announced on June 14th at the Lithy Awards Ball in San Francisco.

Watch highlights from the 2017 Lithy Awards Ball!


The 2017 Lithys Awards Categories:

  • Digital CX All-Star

    Recognizes a brand that creates consistent, frictionless customer experiences across digital touchpoints. Demonstrate how leveraging technology has powered a successful holistic approach to delivering world-class digital customer experiences.

  • Social Marketing Champion

    Recognizes a social campaign that has successfully acquired customers, served customers and/or grew a customer base. Include the campaign goal, strategy, target audience, success metrics and the social technology that powered the campaign.

  • Social Support Champion

    Recognizes a brand that has executed excellent social customer support at scale. Features the brands who are engaging customers quickly and at the customer’s desired time and place, and how social care teams have reduced service costs and increased customer satisfaction.

  • Surprise & Delight

    Recognizes a brand that is just awesome on social media. Celebrates the brands that go the extra mile to ‘surprise and delight’ customers on social media and/or generate a positive impact on a local, national, or global level leveraging social media.

  • Digital Design Excellence

    Recognizes a brand with the most impressive and engaging design on digital as well as a beautifully designed UI with consistency across devices and networks (could include website, community, social channels).

  • Support Savings Titan

    Recognizes a brand that has best demonstrated significant bottom-line cost efficiencies and support savings for their business. Submissions should include the technology used and monetary savings for the organization.

  • Topline Titan

    Recognizes a brand with the most impactful topline business results across community and other social platforms. This category requires the company to include metrics to showcase the results achieved. (e.g. ROI, sales revenue).

  • Regional Star

    All submitted entries will be automatically nominated for the Regional Star award. We will have one winner for North America, Europe and Asia Pacific.

Want to see what digital CX excellence looks like? See the 2017 nominees.

2017 Lithy Award Winners

<p>“We really feel blessed and encouraged to continue the road we’re on and build an absolutely fantastic community for our customers.”</p>

“We really feel blessed and encouraged to continue the road we’re on and build an absolutely fantastic community for our customers.”

— Allison Leahy, Director of Community, Fitbit , after receiving the 2016 Lithy Award for Regional Star: N. America

Meet the Judges

We’re pleased to announce our esteemed 2017 panel of judges.

  • Dan Gingiss

    Social Media Expert and Thought Leader

    Dan is the author of the new book, Winning at Social Customer Care: How Top Brands Design Engaging Experiences on Social Media. He also hosts the Focus on Customer Service podcast, where he interviews brands which are renowned for outstanding customer service in social media.Dan has been responsible for social media, digital marketing, and customer experience, most recently at Humana as the Head of Digital Marketing and Discover as the head of Digital Customer Experience and Social Care. Follow him on Twitter

  • Jason Hunt

    SVP, Digital Lead, Avanade

    Jason has 20+ years of experience in the software industry with most of that time dedicated to developing and integrating digital, CRM, and analytics solutions. At Avanade, Jason leads the North America CRM Service Line, the Digital Customer Team and now heads all of Digital. The North America Digital team has implemented thousands of solutions for customers in Digital Marketing, Digital Sales & Service, Employee Experience and Advanced Analytics. Follow him on Twitter

  • Josh Machiz

    Chief Digital Officer, Nasdaq

    Josh is the Chief Digital Officer of Nasdaq is responsible for managing corporate marketing and all of the digital content created for the Nasdaq social media channels, as well as experiential marketing and social media activations at Nasdaq MarketSite. In this role, Mr. Machiz is responsible for the IPO day social experiences and social advertising for new and established Nasdaq companies. Follow him on Twitter

Cisco: 2016 Lithys Support Savings MVP winner, generated case deflection savings of