Customer service on Twitter is no longer a nice-to-have, but a “must-have.” In fact, 83% of Twitter users follow or engage with businesses and 80% of customer service requests actually happen on Twitter.
However, many brands still are not using the full power of Twitter to provide customer service. One of the reasons is that they aren’t using data to inform their Twitter customer care.
Are you using the right data in the right ways to power your Twitter customer service strategy?
In this guide, we’ll help you understand the value of using data for Twitter customer service to make your customers happier, your agents more productive, and your business more successful.
You’ll also find a checklist of what your current social customer service tool should allow you to do. Plus, seven easy and effective data-driven tools and practices you need to know for Twitter customer service success.