How can you win customers for life? (Hint: it’s not through your loyalty programs!)
Download this eBook to:
- Learn the changing state of loyalty in the travel and hospitality industries
- Embrace the notion of being digital-first in everything you do
- Understand the importance of having the right resources in place
- See why the concept of surprise and delight is more than a feel-good exercise and why it’s more pertinent than ever
Whether you work in the travel and hospitality industries or not, one thing is clear: customer loyalty is waning. It doesn’t matter if your brand makes every effort to go above and beyond to make customers happy - even tried-and-true tactics like customer loyalty programs, which were once a novelty, are no longer enough.
In fact, given that there’s no shortage of customer loyalty programs today, many travelers have become somewhat “tone deaf” to the basic perks that come with membership. We’ve seen these programs slowly but surely decline – and they are certainly not going to be your one-way ticket to long-term customer loyalty.
Today’s travelers simply expect more.
The good news - there are a few best practices that travel and hospitality brands can immediately put into practice to deliver stellar customer experience at every point along their journey with your brand.