Why do brands continue to struggle to achieve success with social media marketing? It’s the question every marketer this decade has struggled with.
The answer is simple: lack of data-driven marketing. For social marketing to compete with other marketing channels, it’s necessary to stay close to customer and performance insights buried within analytics. The problem lies in that most social marketing software providers lack sophisticated campaign management features which allow marketers full control to optimize and test variations.
Insights gained from this approach allow marketers to deeply understand their existing audience while informing how to engage new audience segments.
It’s time for marketers to use data to succeed and prove the impact of their social marketing efforts – be it raising brand awareness, thought leadership or lead generation.
This eBook can help.
Our eBook will help guide you in the right direction by covering:
Are you leveraging important data insights to guide your social strategy? Download the report to learn more.