“Community-driven businesses have lower cost bases because customers act as sales and marketing channels as well as service and support agents.”
Can a community-based business model be your key to digital transformation? In this Forrester Case Study, analysts explore how UK-based mobile virtual network operator (MVNO) giffgaff uses a community-based business model that delivers business benefits.
By actively involving customers in running the business through co-innovation and ongoing member support, giffgaff has overtaken more than 160 competitors in the UK in terms of subscriber numbers to become the country’s third-largest MVNO after Virgin Mobile and Tesco Mobile.
How has community been the key to their success and what can you do to become more community-based in your business approach?
Download the complimentary case study to:
- Learn the 3 key challenges giffgaff had to address in order to be community-based
- Discover the 6 ways giffgaff differentiates itself with community
- Find out 12 key business benefits the company is experiencing because of community
A community-based business model can be the key to digital transformation and to engaging customers in a way that drives loyalty and self-perpetuating growth.