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Forrester Study: Mature Your Social Media Strategy with Technology

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The benefits of adopting a social media management technology platform can be transformative, and yet only 13% of marketers have invested in one. Maybe it’s time to get ahead of the game?

For this study, conducted by Forrester Consulting on behalf of Lithium in March 2017, Forrester researched whether socially mature organizations recognize the crucial role social technology plays and whether they are better able to achieve their goals to win, serve, and retain customers by adopting social media management platforms.


What did they uncover?


Key highlights:


Organizations that invest in the right SMM technology platforms reap real business benefits.

  • Acquire – 60% of marketers using SMM platform solutions say they have helped them acquire new customers, and 57% say their SMM platform has helped increase conversion rates
  • Serve – 57% of marketers using SMM platform solutions say they have helped them retain customers
  • Grow – 50% of marketers using SMM platform solutions say they have helped them increase customer loyalty

Download the study to see how a social media management platform can uplevel your social media marketing today.

Download the study

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