“To meet increasing customer expectations, brands must tackle internal alignment challenges that hamper great customer experiences. Start by pairing marketing and customer service.” - Forrester
In this report, Forrester advises brands on the imminent importance of bringing marketing and customer service together to drive a seamless customer experience. Through social media, brands can bridge the gap and provide a united front to customers, ultimately driving higher revenue via happier customers.
Three key takeaways:
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