Standout Social: How the Convergence of Paid, Earned and Owned Social Fuels the Customer Journey

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“In just over a decade, the number of U.S. consumers using at least one social platform has grown by 1,280%” –Pew Research

Driven by the adoption of mobile devices and fresh social channels like Pinterest and Snapchat, this growth in social media usage is expected to continue worldwide. And, as social becomes increasingly nuanced and complex, the tactics marketers must use to reach consumers will need to grow in tandem.

Read our new eBook and get answers to the most frequently asked social questions from marketers.

We'll cover:

  • The consumer journey, and how marketers should use social to acquire new customers, serve customers and grow their customer base.
  • Practical applications for how to make advertising authentic, and to extend organic impact.
  • How technology can help bring paid, earned and owned social content together to give marketers one point of management and measurement.
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