There are many things that can help to create happy customers. Unbeatable promotions. Quality products. An easy-to-use website. Speedy customer service. Free shipping.
But nothing compares to having a positive end-to-end experience with a brand. When brands deliver on their promise in all aspects of customer contact, happy customers follow.
Customer experience has quickly become the next battleground in the fight for
long-term loyalty. For brands and businesses, there’s no other option – they
must always strive to create an experience that makes customers happy.
Businesses must put the customer first, making their wants, needs, and
expectations a priority in any decision.
To discover what it really takes to make customers happy today, Harris Poll, on behalf of Lithium, conducted the “Value of a Happy Customer” survey of over 3,000 adults in the United States and the United Kingdom.
Now, we’re “happy” to share the results. Here are a few of the highlights:
- 86% of adults in the U.S. and 74% of adults in the U.K. say they are willing to spend more on products and services from a brand they love.
- 71% of adults in the U.S. and 64% of adults in the U.K. would share a positive experience with other consumers.
- After one bad experience, 71% of adults say they would likely never use that brand again.
- 55% of adults admit they place more value on a positive experience with a brand than on the product purchased.
Are you doing everything it takes to make your customers happy?