Lithium Privacy Policy

Effective Date: 5/25/2018

About LithiumTRUSTe Privacy Certification

This Privacy Notice applies to www.lithium.com (“Site”) owned and operated by Lithium Technologies, LLC (“we” or “Lithium”) and to the online communities and social media management products that Lithium provides to its clients (“Service(s)”). This Privacy Notice describes how Lithium collects, uses, shares and secures your personally identifying information on this Site, and as a data processor on behalf of our clients through the Services we provide to them. The use of information collected through our other Services shall be limited to the purpose of providing the Service for which the Client has engaged Lithium, as agreed in a signed contract between Lithium and Client. This Privacy Notice also describes the choices available to you regarding the use of your personally identifying information by Lithium and options available to you to access your information and request correction or deletion should you choose to do so.

Lithium does not send unsolicited emails or sell any personally identifying information users may have submitted to us though our website. In addition, for lead generation or marketing purposes, we may ask individuals interested in obtaining more information about Lithium products to voluntarily submit their contact information to us.

Information Collected or Tracked by Lithium

Information Submitted to Lithium

Lithium receives user-submitted information from users wishing to be sent additional promotional information on Lithium products. Personally identifying information would include information such as name, phone number, company, title, and email address.

Information Submitted to Lithium by Candidates for Employment

As part of its recruiting activities, Lithium also receives personal information from users submitting job application materials to be considered for Lithium employment (“Recruiting Data”). This Recruiting Data includes anything that an individual chooses to include a resume or application, and typically consists of job history, education, personal interests and activities, name, email address, phone number, and residence address. Further, Lithium collects gender, race, and military status from employment candidates to assist Lithium in its equal employment opportunity compliance and related statistical tracking to help our diversity efforts. In connection with job screening activities, Lithium also requests personal information sufficient to have background checks conducted prior to hiring.

Information Indirectly Submitted by Users to Lithium

We also use cookies and collect some information passively such as the client browser type and IP address information. This information is gathered for all users to our website to track usage and provide a personalized experience. More information on cookies and similar technologies can be found below.

Information Collected from Other Social Media Sites

Lithium collects data about individuals that is made available to Lithium and other third parties by social media sites such as Twitter, Facebook, Instagram, Pinterest, YouTube, Google+ and others through APIs or social media monitoring technology. This data includes names, user IDs, social media handles, gender, and other information that individuals choose to make publicly available on social media sites. Lithium also monitors the public activities of individuals on social media sites, including posts, blogs, tweets, and profile information, including such social media messages directed at our customers (the “brands” that are interested in understanding their consumer customers in order to serve them better).

Information Collected through Community Forums

We also collect information that is posted by users to the Lithium Community forum (also called the “Lithosphere”) located at the Site, including content that is processed and stored within such community (“Community Content”). As part of our Services, we collect information that user post to our client’s online communities hosted by Lithium (“Client Communities”).

Use of Information Obtained by Lithium

Information Users Submit to Lithium

Information collected by Lithium from each Client Community is used solely to provide the Services for that Community, to provide related Services to the Client who manages that Community, and as otherwise agreed in a contract between Lithium and the Client. Other information gathered is solely used to: (i) respond to a user's request for additional information on Lithium Services; (ii) provide, develop, enhance and support related Lithium Services; (iii) fulfill Lithium’s legal obligations and defend Lithium’s legal rights, as needed. We may also use a user's email address to send promotional or marketing materials on related Services, such as updates on the Lithium product line, but this is only after the user is a Client, Service is requested by the user, or Lithium has some other pre-existing business relationship with the user. We use your IP address and browser-type information in the general administration of our website.

In addition, we use the information that we gather from other social media sites to:

a) provide context to a brand, such as information about an individual’s past interactions with that brand, and the individual’s public profile information, to improve the quality of the brand’s interactions with that consumer who is reaching out to them over social media,

b) assess each individual’s general topics of interest (but excluding sensitive topics such as political or religious views),

c) measure their influence on social media by assigning a numerical value based on our proprietary algorithm which looks at frequency/ dates of activity, responses of other individuals to that activity, and the occurrence of certain key words and/or brand names, and,

d) allow brands to compare themselves to other brands in their industry by seeing aggregated statistics of the numbers of individuals who promote or detract from each brand based on the individuals’ public social media activity.

Through our Lithium Social Media Management platform, we provide this information on individuals to the customer support and service representatives of the companies who are Lithium customers, the “brands”, so that those representatives can provide support and service to their consumer customers more effectively, by triaging communications to address more urgent requests in priority order, and by understanding the interests of their consumer customers to provide more targeted support. We also provide aggregated statistic to the brands for competitive analysis purposes.

Through our Lithium Community and Lithium JX Community platforms, we make social impact scores available for individuals who participate in the community to create more effective and interesting social interactions within the Community.

In the collection and use of information from other social media sites, we rely on our legitimate interests in providing services to our customers, and assisting them to provide better service to their customers, under applicable data privacy regulations, and balance those interests with the data privacy concerns of individuals. If you would like more information about our legitimate interests analysis, or have concerns that you would like us to address, please contact privacy@lithium.com.

In regards to Lithium Services, Lithium collects information under the direction of its Clients, and has no direct relationship with the individuals whose personal data it processes. If you are a customer of one of our Clients and would no longer like to be contacted by one of our Clients that use our service, please contact the Client that you interact with directly. We may transfer personal information to companies that help us provide our service. Transfers to subsequent third parties are covered by the service agreements with our Clients.

In regards to candidates for employment, we use your Recruiting Data for purposes of evaluating candidates for potential employment with Lithium. We disclose your Recruiting Data to our private equity sponsor, Vista Equity Partners, and its affiliates, including Vista Consulting Group (collectively, “Vista”), for administration, research, database development and business operation purposes, in line with the terms of this Privacy Notice. Vista processes your personal information on the basis of its legitimate interests in overseeing the recruitment process and, if applicable, your employment relationship with Lithium. If you have consented to us doing so, we also share your personal information with other Vista portfolio companies for the purpose of being considered for other job opportunities in the pooling system, both inside and outside your home country (including inside and outside the EEA). Please find a full list of all Vista portfolio companies at: https://www.vistaequitypartners.com/companies/. For residents of EEA countries, when this requires us to transfer your personal information outside of the EEA, we comply with applicable EU data privacy rules.

Sharing of the Information This Site Gathers or Tracks

As a matter of policy we do not sell your personally identifying information. We may disclose your personally identifying information only in ways that are described in this Privacy Notice as stated below:

  • To any third party with your consent
  • To companies that provide services on our behalf to help us with business activities. These companies are authorized to use your personally identifying information only as necessary to provide these services to us. These services may include hosting, log file analysis, spam filtering, content delivery network services, video hosting, and/or serving targeted in-media content. For a complete list of our subprocessors (third parties who process or have access to our Clients’ personal data through our Services) visit https://community.lithium.com/t5/Policies-and-Guidelines/What-companies-are-subprocessors-to-Lithium/ta-p/207777
  • In certain situations, Lithium may be required to disclose personal data in response to lawful requests by public authorities, including to meet national security or law enforcement requirements, when required by law to comply with a subpoena or other similar legal processes
  • When we believe in good faith that disclosure is necessary to protect our rights, your rights, protect your safety or the safety of others, investigate fraud, or comply with a law enforcement request
  • If Lithium becomes involved in a merger or acquisition, or any form of sale of some or all of its assets, we will provide notice via email and/or a prominent notice on our website when your personally identifying information becomes subject to a different privacy policy, of any change in ownership, uses of your personal identifying information, and choices you may have regarding your personal identifying information.
  • In regards to information we collect from other social media sites, we disclose this information to our Lithium customers as part of our services to them to help them better serve their customers, as we describe above in the section called “Use of Information Obtained by Lithium”.
  • In regards to your Recruiting Data, we disclose your Recruiting Data to Vista for the purposes described above, and, if you have consented to us doing so, we also share your personal information with other Vista portfolio companies for the purpose of being considered for other job opportunities in the pooling system, as more fully described above. Also in connection with the recruitment process, we transfer your personal data outside of the EEA to our subprocessors Hirebridge, LLC and Criteria Corp., which provide applicant tracking services. Hirebridge, LLC and Criteria Corp. both comply with the EU-U.S. Privacy Shield Framework and ensure that your personal information is adequately protected whilst outside of the EEA.

Links to External Websites

This site may contain links to other websites not connected to Lithium. Please be aware that Lithium is not responsible for the privacy practices of other websites. We encourage users to be aware when they leave our site and to read the privacy statements of any website that collects personally identifying information. This privacy statement applies solely to information collected by this website.

Special Offers and Updates

We will occasionally send you information on products, services, special deals, and promotions. You can sign up for these emails from us on our website. Out of respect for your privacy, we present the option not to receive these types of communications. Please see the "Choices and Opt-out Options" section below.

Use of Cookies and other Tracking Technologies

Cookies or similar technologies are used by Lithium and our partners, affiliates, or analytics or service providers. These technologies are used in analyzing trends, administering the site, tracking users’ movements around the site and to gather demographic information about our user base as a whole. We may receive reports based on the use of these technologies by these companies on an individual as well as aggregated basis.

We use cookies to remember users’ settings (e.g. language preference) and for authentication. Users can control the use of cookies at the individual browser level. If you reject cookies, you may still use our site, but your ability to use some features or areas of our site may be limited.

As is true of most web sites, we gather certain information automatically and store it in log files. This information may include internet protocol (IP) addresses, browser type, referring/exit pages, browser type and operating system, date/time stamp, and/or clickstream data. We do not link this automatically collected data to other information we collect about you. For more information about cookies used by Lithium and a list of Lithium cookies download the Lithium 'use of cookies' datasheet.

Behavioral Targeting

We partner with a third party ad network to either display advertising on our Web site or to manage our advertising on other sites. Our ad network partner uses cookies and Web beacons to collect information about your activities on this and other Web sites to provide you targeted advertising based upon your interests. If you wish to not have this information used for the purpose of serving you targeted ads, you may opt-out by clicking here, or if you are located in the European Union you may click here. Please note this does not opt you out of being served advertising. You will continue to receive generic ads.

Blogs

Our Web site offers publicly accessible blogs or community forums. You should be aware that any information you provide in these areas may be read, collected, and used by others who access them. To request removal of your personal information from our blog or community forum, contact us at privacy@lithium.com. In some cases, we may not be able to remove your personal information, in which case we will let you know if we are unable to do so and why.

Testimonials

We display personal testimonials of satisfied customers on our site in addition to other endorsements. With your consent we may post your testimonial along with your name. If you wish to update or delete your testimonial, you can contact us at privacy@lithium.com.

Single Sign-on

You can log in to our site using sign-in services such as Facebook Connect or an Open ID provider. These services will authenticate your identity and provide you the option to share certain personal information with us such as your name and email address to pre-populate our sign up form. Services like Facebook Connect give you the option to post information about your activities on this Web site to your profile page to share with others within your network.

Social Media Widgets

Our Web site includes Social Media Features, such as the Facebook and Twitter buttons and Widgets, such as the Share this button or interactive mini-programs that run on our site. These Features may collect your IP address, which page you are visiting on our site, and may set a cookie to enable the Feature to function properly. Social Media Features and Widgets are either hosted by a third party or hosted directly on our Site. Your interactions with these Features are governed by the privacy policy of the company providing it.

Changes in Our Privacy Notice

This Privacy notice may change from time to time, so please review it frequently for any updates or changes. If we make material changes to this notice we will notify you by email (sent to the e-mail address specified in your account) or we will place a prominent notice on our web site prior to the change becoming effective. We encourage you to periodically review this page for the latest information on our privacy practices.

Access to Your Personally Identifying Information (pii)

Lithium acknowledges that you have the right to access your personal information. Upon request Lithium will provide you with information about whether we hold any of your personal information collected via this Site. You may access, correct, or request deletion of your personal information collected via this Site by emailing us at privacy@lithium.com. We will respond to your request within a reasonable timeframe.

In regards to Lithium Services, Lithium has no direct relationship with the individuals whose personal data it processes. An individual who seeks access, or who seeks to correct, amend, or delete inaccurate data should direct their query to the Lithium’s Client (the data controller) in regards to Lithium Services. If requested to remove data we will respond within a reasonable timeframe.

Security of Your Personally Identifying Information

We follow generally accepted industry standards to protect the personally identifying information submitted to us, both during transmission and once we receive it. Please keep in mind, however, no method of transmission over the Internet, or any method of electronic storage is perfectly secure. If you have any questions about our security practices or security on our website, you can visit our security information page at lithium.com/security or email us at privacy@lithium.com.

Choices and Opt-out Options

Users have the opportunity to “opt-out” of having their personally identifying information used for certain purposes such as receiving promotional or other marketing material from us during the registration process for downloading a whitepaper or signing up for our webcasts. Additionally, users who no longer wish to receive our updates or newsletters may opt-out of receiving these communications by following the instructions contained in the mailer or by emailing us at marketing@lithium.com. Please include the term “OPT-OUT” in the subject line immediately followed by your email address.

Data Retention

We will retain your contact information for as long as your account is active or as needed to provide your Services. If you wish to cancel your account or request that we no longer use your information to provide services, contact us at marketing@lithium.com. Please include the term “OPT-OUT” in the subject line immediately followed by your email address. We will retain and use your information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.

Data Protection Officer and Data Protection Authority

Lithium Technologies, LLC and its wholly owned subsidiaries have appointed an outside Data Protection Officer:

Lillian Pang
Taceo Limited
Company registration number 11059214
http://www.taceo.co.uk/
Telephone: +44 7474 293 610
Email: dpo@taceo.co.uk

Lithium International, LLC, a wholly owned subsidiary of Lithium Technologies, LLC, is based in the United Kingdom under the jurisdiction of the UK data protection authority the UK Information Commissioner’s Office (ICO), and controls the export of personal information from the EEA to other Lithium affiliates, including Lithium Technologies, LLC.

Contacting Us

If you have any questions about this privacy statement, the practices of this website, or your dealings with this website, please email us at privacy@lithium.com or write us at the following address:

Lithium Technologies, LLC
225 Bush St., 14th Floor
San Francisco, CA 94104
USA

Disputes

If you have an unresolved privacy or data use concern that we have not addressed satisfactorily, please contact our U.S.-based third party dispute resolution provider (free of charge) at https://feedback-form.truste.com/watchdog/request.