I’m a Social Media Manager at Lithium, and your tour guide for today. Here’s what you’re going to learn about the social publishing features of Lithium’s Social Media Management product:
The social publishing experience starts with the calendar. From one clear view your entire team can see every campaign and post, or easily share the calendar with agencies and partners.
Each stripe represents a campaign, which shows a snapshot of all associated posts.
Dots represent the posts connected with your campaigns or theme. Sophisticated performance tracking helps brands understand what posts are resonating the most.
This is your campaign command center. Here’s where you track campaign activity, manage posts and assets, and gather new ideas for content.
Centralize all campaign communications on a single channel so you can stay on the same page as your team.
Customize permissions for every team member to avoid social blunders.
Chart the course of your campaign from start to finish in the Schedule tab.
Add milestones to your timeline to quickly organize and access related posts.
Grab unscheduled content from your queue and add it to the calendar.
See which posts in your workflow need content, need approval, are ready to be scheduled, or have already been sent — all in a single view.
Drag and drop approved assets to create a library for your team to use throughout the campaign.
Our powerful data engine sources top trending topics by recency, relevancy, and popularity so you can publish content that resonates with your audience.
Search for a topic, and social influence data will provide recommendations for tracking and sharing the highest performing content.
Find relevant user-generated content from your Lithium community and post directly to your campaign.
Simple yet powerful publishing tools let you customize social posts for each social network to maximize your campaign’s performance — from any screen.
Choose social channels and add your content. You can also tag your post to route to a specific customer care team so ownership is clear.
Pick a specific day and time, or pick a daypart and let Lithium Social Media Management determine the best time to publish.
Social Media Management provides comprehensive social media analytics to get insights across all your brand’s social activities – from campaigns to individual posts.
The engagement dashboard provides detailed metrics to help you understand how your audience is connecting with your social content.
Get a quick read on how people feel about your social campaigns and activities over time.
See what content has the highest engagement and strongest sentiment, and use that knowledge to improve your social efforts.
Find the most engaged and influential people across digital channels, and put their trusted voice to work for your brand.
We’ve reached the end of our tour. You’ve just seen how the social publishing features of Lithium’s Social Media Management product can help your marketing team manage content and campaigns across the customer experience to drive engagement at scale. Ready to get started?