Social Publishing

Smarter social publishing for teams to work together

social media publishing tool

Publish better content with collaborative planning and valuable data.

Social publishing made easier

Publish content that resonates

Stop the guesswork. Publish the right content at the right time with the auto-scheduler, which is powered by Klout data to improve engagement.

Improve team collaboration and workflow

Plan integrated campaigns with a Global Omni-channel Calendar of ads, events, campaigns, social posts, emails, and more. Plus, align all teams with campaign briefs and task management.

Drive campaigns forward effectively

Track campaign progress with a visual timeline, organized by milestones. Stay on top of all planned content and its status with a Production Dashboard, so deadlines aren't missed.

Publish content that resonates

One customer experience

Provide a stellar customer experience. Lithium Social Media Management provides you with one holistic platform across marketing and social customer service to ensure one view of the customer. Learn more about Social Response

<p>“We are now faster and more effective, and that’s the reason we switched to Lithium Social Media Management.
”</p>

“We are now faster and more effective, and that’s the reason we switched to Lithium Social Media Management. ”

— Arman Belding, Senior Digital Strategist, Campbell Ewald (Covered California’s agency of record)

Key features

  • Omnichannel campaign calendar

    Manage integrated campaigns with an omnichannel calendar of ads, events, campaigns, social posts, digital tactics, emails and community posts.

  • Simplified team workflow

    Workflow capabilities make it easy to work across teams and locations. Clear role assignments and deliverables eliminate the need for back and forth communication over email.

  • Smart scheduling

    Take the guesswork out of publishing. Lithium can automatically select the best time to publish based on the social network, your brand’s past engagement history, audience behavior and other factors specifically for your brand.

  • Content discovery

    Surface trending content as inspiration around a topic. Lithium crawls and categorizes every link posted on social and bubbles up the best-performing topically relevant content for you—including user generated content.

  • Holistic customer profile

    Respond with more context by using the most holistic customer profile, containing information across social networks, interests, Klout influence score, tags, CRM systems and internal notes across departments.

  • Powerful analytics

    Show off your successes to stakeholders with a dashboard of curated analytics and visualizations. They are at your fingertips and constantly refreshed to anyone in your company.

  • Integrations

    Connect Social to the rest of Marketing with Listening, Ads, and CRM integrations. View our partners

Take a quick tour

Get a taste for what it's like using the Social Publishing feature of Lithium Social Media Management in the real world. See workflows & features in action.
Take a quick tour
social media publishing

Ready to learn more?

Tell us a little more about yourself, and one of our experts will be in touch.