Social Media Marketing

Plan, execute and analyze campaigns on a single social media marketing platform

social media marketing tool

Cultivate authentic relationships with customers on their terms

Lithium's social platform helps brands connect with customers, create exceptional experiences for them and measure success.

Confidently plan and publish better content at scale

Lithium helps team plan better together through shared omnichannel calendars—where social posts coexist with ads, emails, events, and more—and campaign briefs. Plus, with listening and ads integrations, marketers can streamline planning across paid, owned, and earned.

Learn more about the platform

social media marketing software

Make smarter, data-driven decisions

The right data has the power to troubleshoot tactics, adjust strategies and show business value. Lithium offers the right metrics to prove ROI, like engagement and sentiment conversion, along with the ability to visualize that data.

Support high volumes of customer conversations

Lithium powers the most high-volume social brands through advanced customer care capabilities, like inbound message filtering, routing, tagging and 6-level prioritization.

Increased engagement while reducing content GTM time by

55%
Lithium helps you

Publish content that resonates with your audience for higher impact

Be smarter: surface top-performing content and discover trends

Automatically publish content at the right time, and be inspired by top-performing content across the web—curated just for you. Understand the broader impact of your campaigns and learn what’s working from your competition.

social media publishing software

Be more efficient: schedule content at optimal times for higher engagement

Talk to more customers each day by automating time-consuming tasks. Plus, streamline complexity with an intuitive software design that you actually want to use every day. Learn more about Social Publishing

social media publishing tool

Be successful: Gain deeper audience insights

Measure more of the business metrics you need, like sentiment conversion, and sharpen tactics with richer data, like influencer status. Learn more about Lithium Social Analytics

social analytics tool
<p>“Lithium Social Media Management provides the kind of scale we need now, and well into the future. ”</p>

“Lithium Social Media Management provides the kind of scale we need now, and well into the future. ”

— Brian Oblinger, VP Community & Support
The nitty gritty

Key features

  • Omnichannel campaign calendar

    Manage integrated campaigns with an omnichannel calendar of ads, events, campaigns, social posts, digital tactics, emails and community posts.

  • Smart scheduling

    Take the guesswork out of publishing. Lithium can automatically select the best time to publish based on the social network, your brand’s past engagement history, audience behavior and other factors specifically for your brand.

  • Content discovery

    Surface trending content as inspiration around a topic. Lithium crawls and categorizes every link posted on social and bubbles up the best-performing topically relevant content for you—including user generated content.

  • Holistic customer profile

    Respond with more context by using the most holistic customer profile containing information across social networks, interests, Klout influence score, tags, CRM systems and internal notes across departments.

  • Smart routing

    Filter inbound conversations, route to the most appropriate person, and designate priority to stay laser-focused on the customer experience.

  • Real-time analytics

    Prove successes to stakeholders with a real-time dashboard of curated metrics and visualizations. They are at your fingertips and constantly refreshed to anyone in your company.

  • Integrations

    Connect Social to the rest of Marketing with Listening, Ads, and CRM integrations. View our partners

Take a quick tour

Get a taste for what it's like using the Social Publishing feature of Lithium Social Media Management in the real world. See workflows & features in action.
Take a quick tour
social media management software

Ready to learn more?

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