Plan, execute and analyze campaigns on a single social media marketing platform
Confidently plan and publish better content at scale
Lithium helps team plan better together through shared omnichannel calendars—where social posts coexist with ads, emails, events, and more—and campaign briefs. Plus, with listening and ads integrations, marketers can streamline planning across paid, owned, and earned.
Make smarter, data-driven decisions
The right data has the power to troubleshoot tactics, adjust strategies and show business value. Lithium offers the right metrics to prove ROI, like engagement and sentiment conversion, along with the ability to visualize that data.
Support high volumes of customer conversations
Lithium powers the most high-volume social brands through advanced customer care capabilities, like inbound message filtering, routing, tagging and 6-level prioritization.
Lithium has been named a leader in The Forrester Wave™: Social Media Management Solutions, Q2 2017 report
"Lithium Technologies offers a response-driven SMMS reminiscent of its heritage. Lithium’s year-old SMMS is reflective of the vendor’s community- and customer-support roots, as demonstrated by its strong response management and suggested response capabilities.” Get the report
Publish content that resonates with your audience for higher impact
Be smarter: surface top-performing content and discover trends
Automatically publish content at the right time, and be inspired by top-performing content across the web—curated just for you. Understand the broader impact of your campaigns and learn what’s working from your competition.
Be more efficient: schedule content at optimal times for higher engagement
Talk to more customers each day by automating time-consuming tasks. Plus, streamline complexity with an intuitive software design that you actually want to use every day. Learn more about Social Publishing
Be successful: Gain deeper audience insights
Measure more of the business metrics you need, like sentiment conversion, and sharpen tactics with richer data, like influencer status. Learn more about Lithium Social Analytics
Omnichannel campaign calendar
Manage integrated campaigns with an omnichannel calendar of ads, events, campaigns, social posts, digital tactics, emails and community posts.
Take the guesswork out of publishing. Lithium can automatically select the best time to publish based on the social network, your brand’s past engagement history, audience behavior and other factors specifically for your brand.
Surface trending content as inspiration around a topic. Lithium crawls and categorizes every link posted on social and bubbles up the best-performing topically relevant content for you—including user generated content.
Holistic customer profile
Respond with more context by using the most holistic customer profile containing information across social networks, interests, Klout influence score, tags, CRM systems and internal notes across departments.
Filter inbound conversations, route to the most appropriate person, and designate priority to stay laser-focused on the customer experience.
Prove successes to stakeholders with a real-time dashboard of curated metrics and visualizations. They are at your fingertips and constantly refreshed to anyone in your company.
Connect Social to the rest of Marketing with Listening, Ads, and CRM integrations. View our partners
Social media marketing takes teamwork
Lithium Social Media Management is a combination of two powerful features. Explore them individually below.
Drive higher engagement and manage your social strategy holistically from one tool. Publish curated content with recommendations driven by Klout Data.
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Top Social Media Platforms for B2B MarketersHow-to Guide
According to a recent study by the Content Marketing Institute, 83% of B2B marketers are using social media as a content marketing tactic. With an average number of six channels used to distribute content, how do you decide which ones are right for your business? Watch the webinar