Social Media Marketing

Plan, execute and analyze social campaigns on a single platform

Cultivate authentic relationships with customers on their terms

Lithium's social platform helps brands connect with customers, create exceptional experiences for them and measure success.

Confidently plan and publish better content at scale

Lithium helps team plan better together through shared omnichannel calendars--where social posts coexist with emails, events and more--and campaign briefs. Plus, coordinate who's doing what across tactics with task management. 

Learn more about the platform

Confidently plan and publish better content at scale
Make smarter, data-driven decisions

Make smarter, data-driven decisions

The right data has the power to troubleshoot tactics, adjust strategies and show business value. Lithium offers the right metrics to prove ROI, like engagement and sentiment conversion, along with the ability to visualize that data.

Support high volumes of customer conversations

Support high volumes of customer conversations

Lithium powers the most high-volume social brands through advanced customer care capabilities, like inbound message filtering, routing, tagging and 6-level prioritization.

Increased engagement while reducing content GTM time by

55%
Lithium helps you

Publish content that resonates with your audience for higher impact

Be smarter: leverage top-performing content and trending topics

Automatically publish content at the right time, and be inspired by top-performing content across the web—curated just for you. Learn more about Klout Data

Be smarter: leverage top-performing content and trending topics

Be more efficient: schedule content at optimal times for higher engagement

Talk to more customers each day by automating time-consuming tasks. Plus, streamline complexity with an intuitive software design that you actually want to use every day. Learn more about Social Publishing

Be more efficient: schedule content at optimal times for higher engagement

Be successful: Gain deeper audience insights

Measure more of the business metrics you need, like sentiment conversion, and sharpen tactics with richer data, like influencer status. Learn more about Lithium Social Analytics

Be successful: Gain deeper audience insights
<p>“Lithium Social Media Management provides the kind of scale we need now, and well into the future. ”</p>

“Lithium Social Media Management provides the kind of scale we need now, and well into the future. ”

— Brian Oblinger, VP Community & Support
The nitty gritty

Key features

  • Omnichannel campaign calendar

    Manage integrated campaigns with an omnichannel calendar of events, campaigns, social posts, digital tactics, emails and community posts.

  • Smart scheduling

    Take the guesswork out of publishing. Lithium can automatically select the best time to publish based on the social network, your brand’s past engagement history, audience behavior and other factors specifically for your brand.

  • Content discovery

    Surface trending content as inspiration around a topic. Lithium crawls and categorizes every link posted on social and bubbles up the best-performing topically relevant content for you—including user generated content.

  • Holistic customer profile

    Respond with more context by using the most holistic customer profile containing information across social networks, interests, Klout influence score, tags, CRM systems and internal notes across departments.

  • Smart routing

    Filter inbound conversations, route to the most appropriate agent and designate priority within a single column to keep agents laser focused on the work relevant to them.

  • Real-time analytics

    Prove successes to stakeholders with a real-time dashboard of curated metrics and visualizations. They are at your fingertips and constantly refreshed to anyone in your company.

Take a quick tour

Get a taste for what it's like using the Social Publishing feature of Lithium Social Media Management in the real world. See workflows & features in action.
Take a quick tour

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