Case Study

Sephora community superfans spend 10x the amount of average customers

Sephora is the leading chain of perfume and cosmetics stores in France and has a presence in 13 other countries. In the United States alone, there are over 250 Sephora stores and over 200 Sephora outlets located inside JCPenney stores. Owned by Louis Vuitton Moet Hennessy (LVMH), the world's leading luxury goods group, Sephora is highly regarded as a beauty trailblazer, thanks to its unparalleled assortment of prestige products, unbiased service from experts, interactive shopping environment, and innovation.

“Using Lithium and the guidance and advice from their team, we created BeautyTalk to capture the conversation around beauty as well as all the content and insights that go with it.”

— Bridget Dolan, VP Interactive Media, Sephora
  • Real results

    Sephora's BeautyTalk superfans spend 10x more than community members who spend 2x more than their average customer.