Case Study

Lessons on delivering awesome digital customer experiences from Sprint.

Sprint Corporation is the fourth largest telecommunications company in the U.S. with over 60 million customers. They offer wireless service in more than 200 destinations around world, as well as wireless voice, messaging, and broadband services through various subsidiaries under the Boost Mobile, Virgin Mobile, Assurance Wireless brands; and wholesale access to wireless networks to mobile virtual network operators.

Real Results

Sprint engaged in 163% more digital conversations in less than 15 minutes.

“Our focus is not just customer support; it is customer advocacy; we strive to be the voice of the customer, by listening and engaging directly. By creating our own branded communities, we are able to create a trusted environment and social engagement experience. We also made the decision to switch to Lithium Social Media Management to see the full power of the platform.”

— Allison Fasching, Social Engagement Strategy & Community Management, Sprint