Implement a new digital solution to give customers global access to social customer service with a quicker response time and a one-on-one customer experience.
Replace prior vendor with Lithium Social Media Management to offer the ability to create an expanded top-tier customer care team that can respond and resolve issues more efficiently.
Initially when we started doing social support, it was a small team of three people. We used Tweetdeck as a monitoring tool, but eventually as the team grew, we had to identify a solution that was built for collaboration. Another team at Symantec had purchased a license from a different vendor, so we gave it a go. But when we started using it, all the positive customer feedback immediately stopped due to the tool’s unnecessary extra layers between us and the customer that caused extremely long delays in our response time. So we continued to seek a solution that was focused on social customer service. That’s when Lithium Social Media Management came into the picture.
At our first meeting with the Lithium team, we brought a long list of requirements and were pleasantly surprised to learn they had everything on our list. Lithium Social Media Management was the first tool we observed to be focused entirely on customer experience and enabling support to engage with customers and find solutions, thereby offering positive experiences on social networks. It was important for us to select a tool that was laser-focused on customer service, because that meant that future developments would always prioritize customer service. We chose Lithium Social Media Management knowing they will always continue to invest in customer service. That first meeting with Lithium was the beginning of a very good, new chapter for us.
It has fulfilled what we only dreamed we could do. Specifically, we’ve achieved a quicker response time (from 24 hours down to 3 minutes), true collaboration, an expanded team, and multi-language support (for example, if an inquiry comes into the queue in French, it automatically gets routed to our French team). Furthermore, we have a seat at meetings where colleagues are discussing support issues—and we’re finally able to contribute some data due to Lithium Social Media Management Analytics.
The biggest impact to our organization has been the growth of our social customer service team (from just 3 to now 20 people) and our expanded hours of operation (we now offer weekend coverage which we couldn’t do prior to Lithium Social Media Management, and in early 2015 we will extend our coverage to 24/7 as a result of our expanded team). Symantec is investing in the growth of our social customer care team because they see the great results, especially with customer sentiment conversions. In addition, our agents have been able to respond much more efficiently, handle more cases with ease, and assist our customers more intelligently. We can handle more volume with less effort. We’re able to make sure all customers are being responded to and no one is being left behind. The move to this more managed solution has been groundbreaking for us.
All of the positive customer sentiments went away with our previous vendor. However, as soon as we switched to Lithium Social Media Management, the positive comments immediately came back. We saw more delighted customers who didn’t have to wait long for a reply due to a significant decrease in our response time, and we gained the ability to seamlessly help our customers. There was an immediate spike in engagement with our customers as soon as we moved to the Social Media Management solution.