37 resources found
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Top 5 Myths of Social Marketing ROI
WhitepaperWhile social is captivating and engaging, at the end of the day a social marketing campaign has to drive revenue. Or does it? Get the whitepaper
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Social Influencers: Identifying & Measuring their Impact in Social Marketing (Simply Measured)
WhitepaperThis guide explores ways to identify and measure the impact of partnering with influencers in marketing campaigns. Get the whitepaper
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How Total Community Bridges Digital and In-Store Retail Experiences
Blog ArticleA Total Community approach can help you bridge the digital and in store experiences together to create a customer experience that makes people feel good. Read the article
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The Science of Social
EbookUnlock new insights into social customer behavior, superfans, gamification and how to create a deeply engaged community. Get the Ebook
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The Science of Social 2
EbookLeveraging Moore's Four Gear Model, Dr. Michael Wu's sequel unpacks the science behind proven strategies for acquisition, engagement, enlistment and monetization through social channels. Get the Ebook
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Lithium Social Intelligence
Data SheetLithium Social Intelligence Get the data sheet
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The Science of Social 2
InfographicBased on the research and writings of Dr. Michael Wu and Geoffrey Moore’s Four Gear Model, learn social strategies for long-term business advantage—and the science behind how they work. Get the infographic
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The Science of Social 2 - Acquire
InfographicThe social web is huge, complex and getting more so every day. How do you attract and capture new consumers? Get the infographic
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The Science of Social 2 - Engage
InfographicHow do you sustain interest and attention in a crowded, noisy, competitive social marketplace? Use your engagement gear to nurture prospects and customers and cultivate long-term loyalty. Get the infographic
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The Science of Social 2 - Enlist
InfographicHow do you secure, motivate and sustain participation? With the enlistment gear, invite your customers to participate in the business in a whole new way. Get the infographic
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The Science of Social 2 - Monetize
InfographicConvert, deliver, satisfy and upsell. It’s easy to monetize in the short-term, but impossible in the long-term without all of the other gears. How do you make sure your monetization gear keeps spinning? Get the infographic