While social is captivating and engaging, at the end of the day a social marketing campaign has to drive revenue. Or does it? Get the whitepaper

This guide explores ways to identify and measure the impact of partnering with influencers in marketing campaigns. Get the whitepaper

A Total Community approach can help you bridge the digital and in store experiences together to create a customer experience that makes people feel good. Read the article

Unlock new insights into social customer behavior, superfans, gamification and how to create a deeply engaged community. Get the Ebook

Leveraging Moore's Four Gear Model, Dr. Michael Wu's sequel unpacks the science behind proven strategies for acquisition, engagement, enlistment and monetization through social channels. Get the Ebook

Lithium Social Intelligence Get the data sheet

Based on the research and writings of Dr. Michael Wu and Geoffrey Moore’s Four Gear Model, learn social strategies for long-term business advantage—and the science behind how they work. Get the infographic

The social web is huge, complex and getting more so every day. How do you attract and capture new consumers? Get the infographic

How do you sustain interest and attention in a crowded, noisy, competitive social marketplace? Use your engagement gear to nurture prospects and customers and cultivate long-term loyalty. Get the infographic

How do you secure, motivate and sustain participation? With the enlistment gear, invite your customers to participate in the business in a whole new way. Get the infographic

Convert, deliver, satisfy and upsell. It’s easy to monetize in the short-term, but impossible in the long-term without all of the other gears. How do you make sure your monetization gear keeps spinning? Get the infographic