AI & Automation
AI for every conversation, campaign, and customer
Khoros AI and automation delivers unmatched efficiency for marketing and service excellence. Read more
AI for every conversation, campaign, and customer
Self-service support, education, and collaboration
Agent efficiency, automation, and operational insights
Content management, publishing, and governance
Our in-house experts in social media and community management for Khoros customers
More than onboarding and implementation, this is where our partnership begins
Increase satisfaction and improve product adoption with complimentary training.
Join us for webinars and in-person events
Insights, tips, news, and more from our team to yours
Case studies with successful customers to see how they did it
Guides, tipsheets, ebooks, on-demand webinars, & more
Integrations to connect with your customers, wherever they are
Technical overviews and links to developer documentation
AI for every conversation, campaign, and customer
Self-service support, education, and collaboration
Agent efficiency, automation, and operational insights
Content management, publishing, and governance
Our in-house experts in social media and community management for Khoros customers
More than onboarding and implementation, this is where our partnership begins
Increase satisfaction and improve product adoption with complimentary training.
Join us for webinars and in-person events
Insights, tips, news, and more from our team to yours
Case studies with successful customers to see how they did it
Guides, tipsheets, ebooks, on-demand webinars, & more
Integrations to connect with your customers, wherever they are
Technical overviews and links to developer documentation
Mar-30-2018
Khoros Staff
How can you converse with prospects — let alone turn them to customers — if you've never even met them? There’s much talk these days about the value of engagement and conversions, but the value of branding is often forgotten. Think of how you present your brand online as “the 21st century equivalent of your first meeting with a customer.” Would you greet a customer and not have anything to say? Whether you’re meeting someone online or in person, you only have a few seconds to wow them. Don’t miss these four effective ways to increase brand awareness and make a powerful first impression.
For more information on how to increase your brand awareness on social media, read our Social Media Pocket Guide.
Whether you’re educating your audience with an infographic, blog post, webinar, or SlideShare presentation, defining yourself as an authoritative source of information in your industry will increase both your presence and reach. Successful B2C and B2B brands understand this, which is why they are spending more time and budget on content than ever before. Here are a few ways to approach building authority with content:
User-generated content expands your brand reach in two powerful ways. One, because it’s written by real people for real people, your audience is more likely to share UGC. Two, because UGC also uses natural language and terms, not marketing jargon, it drives quality traffic from search engines. So how do you encourage brand advocates to write about you and harness this authentic content for more awareness? By building a branded on-domain community where members are excited to share their opinions.
Studies show that from the moment a video is viewed, brand awareness lift occurs. With over 500 million people watching videos every day on Facebook alone, social media videos are a great place to start if you’re looking to make an impact on your audience. If you want to “better your chance of people remembering what they see,” Facebook recommends following these three considerations:
It should go without saying that social media enhances the visibility of your brand to reach a wider audience. However, it’s not enough just to have a presence on the major social networks. Unless you’re lucky enough to be the next viral YouTube sensation, the days of getting an increase in brand awareness from social, for free, are over. Social is now a pay-to-play environment. Once you’ve followed the steps above to create compelling content, it’s time to start paying to reach customers and prospects.
Social customer care provides a unique opportunity to turn your customer base into an extension of your marketing department.
Discover the advantages of our solution in action. Request a demo now!