How-to Guide

Beginners Guide: Social Media Solutions for Small Businesses

You can't sell to someone who doesn't know you exist, and you can't sell a product or service the consumer has never heard of.1
–MOZ

Are you one of the 24% of small businesses that don’t use social media?2 Maybe you think your customers aren’t there, or it’s too much work, or you’re afraid that you’ll get an onslaught of complaints about your brand or products. Here’s why it’s time to think again. First, with two billion active monthly users on Facebook, it’s highly likely most of your customers are already there.3 Second, you can see results by spending as little as 15-30 minutes per day on social activities. Lastly, your customers are already talking about you, so why wouldn’t you want to be part of the conversation and have a platform to address their issues directly?

Jumping into social media can be daunting for any business, and particularly so for a small business with limited resources. Start by focusing on these social media solutions that will offer an improved experience for your customers.


Make Yourself Heard with Facebook Advertising

Ninety-five percent of social media marketers say that Facebook gave them the best return on investment out of all the social platforms.4 Facebook Ads offer a way to grow awareness about your business with as little as $1 per day. Although the average CPM (cost per 1,000 impressions) has been steadily increasing, it’s still lower than many other forms of advertising.5 For just $30 per month, you’ll get in front of thousands of potential customers who wouldn’t have seen you otherwise. As Moz says, “you can't sell to someone who doesn't know you exist, and you can't sell a product or service the consumer has never heard of.”6 Learn more about getting results with Facebook ads.


Tap into Twitter’s Customer Service Potential

Twitter has long been known as an effective customer service platform. Not only does responding to Tweets drive higher satisfaction scores than phone or in-person experiences, but it’s proven that when a brand responds to Tweets, customers are likely to spend more in the future.7 Take advantage of Twitter’s Direct Message solution to help customers when and where they need it most. “Customer service conversations often start in Tweets, but then need to transition to a private channel when personal information is required,” says Twitter. By adding a deep link to your Tweets that automatically displays a call to action button, the customer can automatically send you a Direct Message, quickly and easily.8


Social media marketing technologies drive significant business results, yet only 13% of marketers are taking full advantage of them.
Forrester Study: Mature Your Social Media Strategy With Technology

Automate Your Content Publishing

According to a recent study conducted by Forrester Consulting on behalf of Lithium, social media marketing technologies drive significant business results, yet only 13% of marketers are taking full advantage of them. With a social media management platform that includes a scheduling tool to automate your content processes, it’s easier to manage and create relevant content across multiple channels, giving you more time to focus on engagement and responding to customers.


Speaking of Content…

Regardless of the size of your business, compelling content is what keeps customers coming back for more. Suffering from writer’s block? Start by asking yourself what problems your audience is trying to solve, then write content on those subjects. An excellent place for topic research is your website. Use Google Search Console to find keywords for which your site ranks, then include these topics in your social content plan. For inspiration, the Content Marketing Institute (CMI) recommends SerpStat, which “pulls the most frequent words people type in the same phrase with your base term.”9 You can also use this social media solution to research your competitor's search terms.

Want to learn essential tips on how to create successful social campaigns? Download the whitepaper 7 Real-World Tips for Better Social Engagement.


1 Moz - "Why Every Business Should Spend at Least $1 per Day on Facebook Ads"

2 Clutch - "Social Media for Small Business: 2017 Survey"

3 Facebook Newsroom - "Company Info"

4 Entrepreneur - "A Small-Business Guide to Facebook Advertising (Infographic)"

5 Moz - "Why Every Business Should Spend at Least $1 per Day on Facebook Ads"

6 Moz - "Why Every Business Should Spend at Least $1 per Day on Facebook Ads"

7 Twitter - "Consumers spend after positive customer service interaction on Twitter"

8 Twitter - "Making customer service even better on Twitter"

9 Content Marketing Institute - "6 Free Tools to Help Keyword Research"

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