How-to Guide

How to Use Twitter to Promote Your Blog

If you’re looking to drive more traffic to your blog, Twitter is an excellent place for both paid and “free” promotion, but it does take effort and more than a little patience to get results. Just tweeting a link to your blog and waiting for the clicks to roll in is not an effective promotion strategy.

Every second, on average, around 6,000 tweets are tweeted.

With 500 million tweets per day1 (that’s 6,000 per second!), how do you make sure your tweet gets seen and clicked? Use the following seven tactics to get more traffic to your content:

1. Repeat Yourself

According to Twitter, “brands that tweet two to three times per day can typically reach an audience size that’s equal to 30% of their follower base during a given week.” This means when you use Twitter to promote your blog, your tweet is only reaching a third of your intended audience. Even though it’s not enough to post a link to your blog once, you also don’t want to run the risk of annoying your audience by sharing the exact same content. Smartblogger recommends altering the image and text used in the tweet like this:

  • Tweet it first with the original headline, a link and a photo from the post.
  • Tweet it next with a quote and a link to the article.
  • Tweet it one last time with a different photo, a link and a question that creates curiosity about the post's subject2

2. Encourage Social Sharing

Sure, you can add social sharing links at the bottom of your blog, but why not make it even easier for your readers to share your insightful ideas with their followers? Creating “Click to Tweets” or “Tweetable Quotes” within your article allows readers to share a quote and link back to your blog in just two clicks. Don’t forget to add a link back to your article!

3. Adopt the 80/20 Rule or the 4-1-1 Rule or the 5:3:2 Rule

Yes, there are a lot of rules out there for publishing content, but they all have one thing in common. The majority of your tweets should not be promoting your brand. Instead, make most of your content “retweets, inspirational quotes, links to news, questions, etc.”3

4. Optimize Your Tweeting Times

The time has come to give up your ‘post and pray’ methods and start optimizing your posting times based on data. With organic reach at an all-time low, it’s more important than ever to use an auto-scheduler to pick the best time to publish your tweets. Research indicates that brands who follow optimized timing recommendations see an increase in reactions on Twitter.

Brands who follow optimized timing recommendations see an increase in reactions on Twitter.

5. Employee Advocacy Matters

According to Twitter, photos earn an average of 35% additional retweets and 313% more engagement than text updates alone.4 Here are three other easy tactics to optimize your tweets and increase Twitter engagement when using Twitter to promote your blog:

  • Add a quote for a 19% boost in Retweets5.
  • Use a hashtag or two for a 16% boost, but don’t overdo it: tweets with more than two hashtags actually have a 17% drop in engagement6.
  • Limit your characters to 110 or less for 17% higher engagement7.

6. Share the Love

Follow others, retweet them and tell them how much you like their latest post, article or video. Be quick to respond when people share your tweets or mention you. Most of all, don’t wait until you’re looking to promote your latest blog post to be active on Twitter.

7. Pay to Boost What’s Working

Review your stats weekly to determine which of your posts has the highest click rate or engagement rate organically. If a post is getting more clicks than the rest, promote it either to a targeted audience, a list of visitors to your website or even your own email list.

1 Internet Live Stats - Twitter Usage Statistics
2 Smart Blogger - 10 Simple Twitter Tactics That Will Get You More Traffic Today
3 Social Media Today - The 80/20 Rule: Why Just 20% of Your Social Media Content Should be About Your Brand
4 Twitter Blog - What fuels a Tweet’s engagement?
5 Twitter Blog - What fuels a Tweet’s engagement?
6 Social Media Examiner - 10 Twitter Tactics to Increase Your Engagement
7 Social Media Examiner - 10 Twitter Tactics to Increase Your Engagement

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