At a time when most brands expect to compete on the basis of customer experience, how will you stand apart from your competition and live up to rising customer expectations?
Regardless of your industry, the customer experience has become the playing field. But if you’re stuck in your departmental silos with a narrow view of your customers, chances are you won’t even get in the game.
Social media generates more exposure for your business along with seemingly endless options to engage with your customers in ways you haven’t before. The pressure is on to deliver a holistic experience that makes customers feel personally valued and convert them to fans.
By creating a seamless digital experience across departments, building advocacy and increasing customer loyalty, you’ll discover the added bonus of improved employee job satisfaction. But how do you effectively break down the walls between customer care and the rest of the organization and rally everyone toward customer success?
This report can help. It will teach you how to deliver outstanding customer experiences by covering:
- How to fully understand your audience so you can craft the right messages at the right time
- The who, what, when, where and why of publishing relevant content
- A three step guide to streamline communication and work smarter, not harder
- An easier way to measure success and provide value to stakeholders
“89% of brands expect to compete mostly on customer experience.”— Gartner
The Future Lies in Data- Driven Social Marketing
Learn how brands can get smarter about social marketing by infusing a data-driven approach to strategies:
Know Your Audience
All good customer service begins with knowing your customer and ends with an exceptional personalized customer experience. Read to learn how to get to know your audience to foster better relationships through data.
Work Smarter, Not Harder
Social marketers spend an average of 3.3 hours a day using technology, when bandwidth is at a premium. Imagine if your team could spend less time on admin tasks and more time on the fun, creative side of social media marketing. They would get more job satisfaction, you’d get a more productive team, and customers would get more timely responses. It’s a win-win-win.
Don’t Neglect Empowering Your Support Team
Social has become the go-to channel for customers to get their questions answered. On average, consumer brands have 55 social media accounts and nearly 45 employees managing those accounts. Learn how to tap into your subject matter experts and leverage the resources you already have to drive higher customer satisfaction ratings.
“A significant 63% of marketers are using social media for 6 hours or more and 39% for 11 or more hours weekly.”— Social Media Examiner