The answer is simple: lack of data-driven marketing. For social marketing to compete with other marketing channels, it’s necessary to stay close to customer and performance insights buried in analytics. The problem lies in that most social marketing software providers lack sophisticated campaign management features which allow marketers full control to optimize and test variations.
Insights gained from this approach allow marketers to deeply understand their existing audience while informing how to engage new audience segments. But the most powerful benefit of data is that it helps social marketers compete with other marketing channels by clearly demonstrating the impact driven by campaigns.
It’s time for marketers to use data to succeed and prove the impact of their social marketing efforts – be it raising brand awareness, thought leadership or lead generation.
This eBook can help.
Learn how brands can get smarter about social marketing by infusing a data-driven approach to strategies:
Users are watching 10 billion videos a day on Snapchat and 8 billion daily video views on Facebook. Consumers used to share on social media to remember, and now with Snapchat and Instagram stories, we share to forget within 24 hours. How has the social media ecosystem evolved, and how should this impact brand strategy on social media?
Forrester forecasts that marketers will spend $15.5 billion on social marketing in 2016 in the US alone, and the rest of the world will add billions more to that figure. Needless to say, the stakes are high. Read to learn what a mature social strategy looks like.
Bullet proof campaigns aren’t born overnight. They are informed by hidden data insights, and then tweaked, tested, measured, and tested again. Follow our 6 step guide to achieve a data-driven social marketing strategy.
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