We embarked on a study to better understand the new set of consumer behaviors and actions—not only to see how the growing migration to online business has changed the ways consumers shop and interact with brands, but also how those behaviors and actions differ across geographical and cultural borders.
We were surprised at some of the findings. In some cases, viewpoints were consistent from one country to the next. In other cases, we stumbled upon some statistically significant differences that suggest your global approach to digital and social may need to be more nuanced than you originally planned.
In this report, we take a closer look at some of the key findings captured in an online survey conducted by Harris Poll in April-May 2014 among adults in the United States, Great Britain, France, Germany and Australia.
Regardless of the shopper's age, there is a clear trend toward research before purchase, suggesting a pretty solid departure from once commonplace "impulse purchase" tendencies. Learn how online researching varies across geographies.
Data is starting to tell a compelling story about the future of customer service that is quickly shifting away from the phone in favor of digital communications. Learn more in this report.
Positive "word of mouth" is the best marketing a product or service could ever have. And as customer reviews have become a de facto standard for any online shopping or service industry site today, this truism really couldn't be any truer. Learn about the impacts of online reviews globally.
Word of mouth from friends and family is growing in importance for consumers making buying decisions. The data also seems to suggest that online shoppers need more than advertising to help them make purchase decisions. Find out more in this report.
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