How Customer Communities Power Word-of-Mouth Marketing

Word-of-mouth is a double-edged sword for brands—but when it's positive, the results are exponential.

Word-of-mouth is storytelling—real customer experiences related by the real people that have them—and it influences up to 50% of purchase decisions today.

Word-of-mouth becomes marketing (WOMM) when you harness the power of this inherent behavior, infuse it with intention, measure it and use it to empower your brand. And in today’s social environment, doing so strategically is more important than ever.

How? By creating and owning your own social customer community organized around a common interest in your brand and products.

In this report, learn how to do WOMM right, develop a playbook for success and measure it.

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“92% of consumers worldwide trust recommendations from friends and family more than any other form of advertising—up from 74% in 2007.”


Harnessing the Power of Word-of-Mouth

Doing WOMM Right

Brand superfans are essential to a successful WOMM strategy, and savvy brands often have serious strategies for nurturing them. But what is said is just as important as who says it. Consumers get excited about that which provides true value. Learn more in this report.

Developing a WOMM Playbook

Before positive WOMM can happen, brands have to get some major things right. Word-of-mouth is based on the foundation of your existing brand, customer service philosophy and culture. Learn about the must-haves for WOMM success.

Measuring WOMM

Some brands have discovered that by seeing WOMM as a form of media, it becomes a form of content, and they apply proven content management and metrics to it. As technology evolves, WOMM metrics have also evolved. Learn about them in this report.

“89% of consumers say customer testimonials are the most effective content.”


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Learn how to do WOMM right.