The study included a large sample of leading consumer brands in Communication Service Provider, Technology, Financial Services and Retail that use Lithium and social media extensively. The sample represented a combined market capitalization of more than $740 billion.
The research highlights that brands need to make on-domain communities a priority, and would do well to improve their approach to social marketing. Branded, on-domain communities are a powerful, untapped consumer touch point that influence consumer behavior and generate improved revenue.
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Get in-depth data and analysis around the business value derived through branded social communities across industries, compared to public social networks like Facebook and Twitter, on metrics including:
Nearly twice as many people who visited a Lithium community performed a shopping activity within 20 minutes of their visit, compared to Facebook brand visitors (0.7% and 0.4%, respectively).
Lithium communities brought in 7.8 times more shoppers and 11.8 times more sales than other social sites—and more than twice as many users who performed a checkout 30 days after their visit to a branded site compared to Facebook users.
Lithium users in every industry studied ranked "Trustworthy/Honest" as the No. 1 descriptor of the brand, followed closely by "Friendly", "Innovative", "Smart", "Responsive", "Cool/Trendy" and "Real"; 88% said they "purchased from brands they trust".
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