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Why is user generated content (UGC) a powerhouse for brands?

Consumers trust recommendations from peers more than brand advertising. In fact, 84% of consumers say they trust recommendations from friends and family more than any other type of advertising.

But just like social media, UGC is evolving. Today’s consumers respond to (and expect) visual content. Powerful photos, engaging videos and stories that hit their emotions and inspire them to share organically on social.

Why? Because the adage: “a picture is worth a thousand words” speaks to the human mind’s ability to grasp visual stories much faster than by reading text.

Brands need to leverage visual UGC on all social channels.

In this social marketing guide, you’ll learn:

  • How UGC is shifting to visual and how marketers are adapting
  • The true value of visual content and why your brand needs to harness it effectively
  • Why context is king and how to ensure reach, resonance and relevance

  • Download this free guide on how to leverage visual content and begin harnessing the power of visual content for your brand today!

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“84% of consumers say they trust recommendations from friends and family more than any other type of advertising.”
- Nielsen

The what, when, how and where for visual content

Learn how to leverage visual content effectively and what to avoid

  • Create a memorable experience

    Aim to create a truly memorable experience for users. Visual content will support your brand if the message of the content respects the brand’s values AND respects the values of your audience.

  • Types of visual content

    There are typically three types of visual content: images (photos) and short- and long-format video. Vine has made the 20-second video snippet popular, while YouTube allows for longer formats. The main thing to consider is how your end users prefer to consume content and what type of content it is.

  • Build relationships with your influencers

    The point is that when you find great UGC from specific creators, reach out to them and nurture a relationship with them—even if it was not their intention to be a brand advocate. As in the case of the mechanic, they can become great partners in creating future content that is valuable to your customers and to theirs.

"Shoppers who view video are 1.81x more likely to purchase than non-viewers."