Marketers continue to struggle managing an overwhelming volume of social content, channels and tools. They need a sophisticated solution to help reduce complexity, increase scalability, and improve social media marketing results.
Now is the time to upgrade your social media marketing strategy and prove the value of your social media marketing efforts.
Are you ready for your social media marketing to grow up? Here’s what you need to know to get started.
The smartphone is the new TV, social networks are the new channels, and brands have the opportunity for their stories to be the new hit shows
Engagement is still one of the major metrics that people look at in the social space but it has limitations.
There are many new ways to measure social media performance. Social media is media. We should treat it and measure it in the same way that we do other forms of media, and hold it to the same standard.
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