Did you know that spending on social media is expected to double to 25% of marketing budgets by 2020? Yet, nearly half of digital marketers say they can’t prove the bottom-line impact of social media on their businesses.
Marketers continue to struggle managing an overwhelming volume of social content, channels and tools. They need a sophisticated solution to help reduce complexity, increase scalability, and improve social media marketing results.
Now is the time to upgrade your social media marketing strategy and prove the value of your social media marketing efforts.
Read this eBook to find out how to ramp up your social ROI and learn how to:
- Streamline content creation and planning across departments.
- Create a more seamless customer experience across marketing and customer service.
- Identify and measure key metrics that will demonstrate social ROI.
- Improve your brand authenticity by leveraging user-generated content.
“Only 41% of marketers say they’re currently able to measure their social activities.”— Social Media Examiner
Best Practices for Ramping Up Social ROI
Are you ready for your social media marketing to grow up? Here’s what you need to know to get started.
The smartphone is the new TV, social networks are the new channels, and brands have the opportunity for their stories to be the new hit shows
Engagement does not equal persuasion!
Engagement is still one of the major metrics that people look at in the social space but it has limitations.
There are many new ways to measure social media performance. Social media is media. We should treat it and measure it in the same way that we do other forms of media, and hold it to the same standard.
“Most marketers are using social media to develop loyal fans (68%) and gain marketplace intelligence (66%).”— Social Media Examiner