Your social community has the potential to significantly drive sales, customer trust and loyalty, and reduce service costs. However, instead of starting with a business strategy (like increasing sales by XX%) we recommend that you start with your customer in mind.
Community is, after all, all about relationships and interaction. If you do not build your community from a customer-centric point of view, your strategy may create great functionality, but customers won't engage.
So start with your customer and build outward. Once you know what they want, find a vendor that can create that vision and deliver outstanding results.
To get you on the right track and help you be efficient in your vendor selection process, this RFP guide will get you thinking about the following critical questions:
Before you can define an ideal vendor for a social community solution, you need to do some hard research. In this guide, we describe the four key questions to explore before you develop your social community vision and your RFP.
You want a vendor that will see you as a partner, but remember you are a client and make your social community the vibrant core of your digital customer experience. This guide will walk you through all the right questions to ask to arrive at the best solution for your business.
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