get serious about social – dig into the science
The rise of empowered customers in today's digital, social world presents an opportunity and a threat. The survival of your business depends on how you navigate this disruption.
The good news is the way people behave socially and commercially is, in fact, highly predictable—with a little help from science. Dig into the Science of Social 2—get winning social customer experience strategies for:
- Acquisition: attracting and capturing new customers
- Engagement: nurturing prospects and customers and cultivating long term loyalty
- Enlistment: inviting your customers to participate in the business–helping you to acquire new customers, support other customers, and generate new product ideas
- Monetization: conversion, delivery, satisfaction, and upsell
how to dig in
- Be among the first to receive The Science of Social 2—Social Strategies for Long-term Business Advantage–and the Science behind Why They Work. Now Available!
- Need to catch up? Download the first in our series, The Science of Social: Beyond Hypes, Likes & Followers.
- Join the conversation–visit Dr. Wu's Lithosphere blog, or join @LithiumTech on Twitter with #seriousaboutsocial.
- Get the infographic