UK News

  • 146 Articles
  • The Drum - March 30, 2016
    March 30, 2016 - The Drum
    Tesco Bank has built a social network, powered by Lithium, which anyone – customer or not – can use to ask questions about banking or find out more about financial products and receive a little guidance from fellow users.
  • March 23, 2016
    Lithium Technologies today announced the State of Social Engagement 2016, a study that examines whether brands are using social to engage effectively with customers. The results are alarming, with only two percent of brands consistently responding to customers’ online posts and less than 40 percent ever engaging with follower content. Combining hard numbers with human analysis, the State of Social looks at eight industries and 85 Fortune 1000 companies to determine how strategic and effective brands are across their social communities and channels.
  • March 7, 2016
    Lithium Technologies today announced that the 2016 Lithy Awards are now open and submissions will be accepted through Monday, April 4, 2016. For the sixth consecutive year, the Lithy Awards will honor Lithium customers who are charting new territory in digital customer experience and achieving quantifiable business results.
  • March 4, 2016
    Lithium Technologies today announced that Lithium Social Web (LSW), its social listening and response tool, has added a series of new mobile capabilities, advanced platform integrations and new customers. This builds on a highly successful 2015 for LSW that included a 50 percent increase to the LSW customer roster.
  • Brand Quarterly - February 3, 2016
    February 3, 2016 - Brand Quarterly
    Social isn’t dead. By focusing just on those channels that your customers want to engage on, you will be able to deliver real business ROI. The result will be a greater understanding of the target market, ultimately leading to happier customers, better products, and most importantly more sales.
  • MarketingTech - January 28, 2016
    January 28, 2016 - MarketingTech
    The days of light, fluffy social media metrics are over. Brands need to quantify key performance indicators such as customer satisfaction, lifetime value, and share of voice as well as sales metrics. By providing metrics that the C-suite understands and can respond to, we stand a better chance of elevating perceptions of social within the business.
  • MarketingTech - January 6, 2016
    January 6, 2016 - Marketiing Tech
    Lithium Technologies has expanded its analytics portfolio with the addition of two new features to its Community Health Index.
  • PerformanceIn - December 22, 2015
    December 22, 2015 - PerformanceIN
    2016 will be a big year for the marketing department as marketers consolidate, review and use digital to support more traditional marketing methods, rather than creating more chaos and confusion. The result will be a better understanding of the target market, ultimately leading to better products, more sales and happier customers. Lithium Director of Marketing, EMEA shares a perspective with PerformanceIN.
  • December 17, 2015
    New analytics offerings let brands measure overall customer satisfaction, benchmark performance, and gauge actual business impact communities are drivingLithium Technologies today announced an expansion to its analytics portfolio that adds Value Analytics and Lithium Cohort Benchmarking.
  • Brand Republic - December 2, 2015
    December 2, 2015 - Brand Republic
    One of the biggest challenges marketers face is communicating social media return on investment (ROI) to the rest of the company, particularly the C-Suite, otherwise known as the board, who won't be able to justify the investment based on the number of followers alone. Lithium Marketing Director, Fabrice Etienne, shares his thoughts on how marketers can effectively communicate social media ROI to the C-suite.
  • Emirates 24/7 - November 25, 2015
    November 25, 2015 - TechTarget
    The Government of Dubai Media Office (GDMO) today hosted the third workshop in its Media Innovation Lab series. The workshop featured a presentation by Michael Wu, Chief Scientist of Lithium Technologies, on how ‘gamification’ techniques can be used to solve big business problems that involve long-term behaviour change.
  • November 17, 2015
    Total Community Platform Empowers Lithium Customers to Deliver Better Customer Experiences on Social ChannelsLithium Technologies today announced it is shipping a series of new products and enhancements for its platform that give users an improved customer experience across devices, the ability to more easily share and receive rich media, better ways to discover content, and more ways to share opinions and advice with peers.
  • Customer Experience Magazine - October 31, 2015
    October 31, 2015 - Customer Experience Magazine
    As a company with one of the largest digital footprints in the world, Lithium Technologies announced the definitive list of brands that are leveraging social approaches to connect, build trust and drive advocacy with customers, ultimately resulting in greater customer engagement. The Lithium Social Power Ranking (formally known as the Klout 50) lists the top 50 global brands using digital strategies to create the ultimate customer experience.