UK News

  • 137 Articles
  • Brand Republic - December 2, 2015
    December 2, 2015 - Brand Republic
    One of the biggest challenges marketers face is communicating social media return on investment (ROI) to the rest of the company, particularly the C-Suite, otherwise known as the board, who won't be able to justify the investment based on the number of followers alone. Lithium Marketing Director, Fabrice Etienne, shares his thoughts on how marketers can effectively communicate social media ROI to the C-suite.
  • Emirates 24/7 - November 25, 2015
    November 25, 2015 - TechTarget
    The Government of Dubai Media Office (GDMO) today hosted the third workshop in its Media Innovation Lab series. The workshop featured a presentation by Michael Wu, Chief Scientist of Lithium Technologies, on how ‘gamification’ techniques can be used to solve big business problems that involve long-term behaviour change.
  • November 17, 2015
    Total Community Platform Empowers Lithium Customers to Deliver Better Customer Experiences on Social ChannelsLithium Technologies today announced it is shipping a series of new products and enhancements for its platform that give users an improved customer experience across devices, the ability to more easily share and receive rich media, better ways to discover content, and more ways to share opinions and advice with peers.
  • Customer Experience Magazine - October 31, 2015
    October 31, 2015 - Customer Experience Magazine
    As a company with one of the largest digital footprints in the world, Lithium Technologies announced the definitive list of brands that are leveraging social approaches to connect, build trust and drive advocacy with customers, ultimately resulting in greater customer engagement. The Lithium Social Power Ranking (formally known as the Klout 50) lists the top 50 global brands using digital strategies to create the ultimate customer experience.
  • October 30, 2015
    Scientific Peer-Reviewed Paper on Measuring Influence Across Social Networks Presented by Lithium Technologies Data Team at IEEE BigData 2015 ConferenceAn academic paper by the Lithium Technologies Klout data science team, “Klout Score: Measuring Influence Across Multiple Social Networks,” has been accepted by the Institute of Electrical and Electronics Engineers (IEEE).
  • ClickZ - October 20, 2015
    October 20, 2015 - ClickZ
    Internet providers have a pretty bad rep when it comes to social customer service; however, it is absolutely essential that each social customer service team resolves problems to the best of their ability in an efficient and friendly manner. ClickZ investigated the Twitter accounts of the UK’s most widely used internet providers to see how they stacked up.
  • FS Tech - October 20, 2015
    October 20, 2015 - FS Tech
    Microsoft has topped Lithium’s 2015 Social Power Ranking, bumping Amazon to the number two position. This is based on the Interbrand 2015 Best Global Brands Report and corresponding Klout scores.
  • October 20, 2015
    Klout Score Powers Definitive Guide to Brands Winning Greater Customer EngagementAs a company with one of the largest digital footprints in the world, Lithium Technologies today announced the definitive list of brands that are leveraging social approaches to connect, build trust and drive advocacy with customers, ultimately resulting in greater customer engagement.
  • October 5, 2015
    Study finds brands are unable to keep up with increasing UK customer demandsAs National Customer Service Week commences today in the UK, new survey results suggest that more than 15 million UK adults rank being stuck on hold with a telephone operator their top annoyance of 2015.
  • City A.M. - August 25,2015
    August 25, 2015 - City A.M.
    There's a lot of chatter out there - so who should you be listening most closely to? Using Klout, City A.M. uncovered some of the most influential of economists from institutions like HSBC and UBS to think tanks and business schools based in the UK and Ireland who tweet about everything ranging from what Chancellor George Osborne is up to, to the goings on of Threadneedle Street, as well as how the Greek debt crisis could affect the UK.
  • Brand Republic - August 15, 2015
    August 15, 2015 - Brand Republic
    Brand Republic asked Klout to run the numbers on social media influencers in the UK's marketing and advertising industry. We hope that by browsing this list, you'll find new people who you think are worth following, and pick up a few tips on Twitter techniques and popular tools.
  • Brand Republic - August 12, 2015
    August 12, 2015 - Marketing Tech
    EMEA Marketing Director, Fabrice Etienne, discusses what the Klout score is, how it is measured and what influence means.
  • Telecoms.com - July 22nd, 2015
    July 22, 2015 - Telecoms.com
    Lithium Director of EMEA Marketing, Fabrice Etienne, addresses how customer expectations have evolved in recent years and how social media is of growing importance to telecoms operators.