UK News

  • 141 Articles
  • MarketingTech - January 28, 2016
    January 28, 2016 - MarketingTech
    The days of light, fluffy social media metrics are over. Brands need to quantify key performance indicators such as customer satisfaction, lifetime value, and share of voice as well as sales metrics. By providing metrics that the C-suite understands and can respond to, we stand a better chance of elevating perceptions of social within the business.
  • MarketingTech - January 6, 2016
    January 6, 2016 - Marketiing Tech
    Lithium Technologies has expanded its analytics portfolio with the addition of two new features to its Community Health Index.
  • PerformanceIn - December 22, 2015
    December 22, 2015 - PerformanceIN
    2016 will be a big year for the marketing department as marketers consolidate, review and use digital to support more traditional marketing methods, rather than creating more chaos and confusion. The result will be a better understanding of the target market, ultimately leading to better products, more sales and happier customers. Lithium Director of Marketing, EMEA shares a perspective with PerformanceIN.
  • December 17, 2015
    New analytics offerings let brands measure overall customer satisfaction, benchmark performance, and gauge actual business impact communities are drivingLithium Technologies today announced an expansion to its analytics portfolio that adds Value Analytics and Lithium Cohort Benchmarking.
  • Brand Republic - December 2, 2015
    December 2, 2015 - Brand Republic
    One of the biggest challenges marketers face is communicating social media return on investment (ROI) to the rest of the company, particularly the C-Suite, otherwise known as the board, who won't be able to justify the investment based on the number of followers alone. Lithium Marketing Director, Fabrice Etienne, shares his thoughts on how marketers can effectively communicate social media ROI to the C-suite.
  • Emirates 24/7 - November 25, 2015
    November 25, 2015 - TechTarget
    The Government of Dubai Media Office (GDMO) today hosted the third workshop in its Media Innovation Lab series. The workshop featured a presentation by Michael Wu, Chief Scientist of Lithium Technologies, on how ‘gamification’ techniques can be used to solve big business problems that involve long-term behaviour change.
  • November 17, 2015
    Total Community Platform Empowers Lithium Customers to Deliver Better Customer Experiences on Social ChannelsLithium Technologies today announced it is shipping a series of new products and enhancements for its platform that give users an improved customer experience across devices, the ability to more easily share and receive rich media, better ways to discover content, and more ways to share opinions and advice with peers.
  • Customer Experience Magazine - October 31, 2015
    October 31, 2015 - Customer Experience Magazine
    As a company with one of the largest digital footprints in the world, Lithium Technologies announced the definitive list of brands that are leveraging social approaches to connect, build trust and drive advocacy with customers, ultimately resulting in greater customer engagement. The Lithium Social Power Ranking (formally known as the Klout 50) lists the top 50 global brands using digital strategies to create the ultimate customer experience.
  • October 30, 2015
    Scientific Peer-Reviewed Paper on Measuring Influence Across Social Networks Presented by Lithium Technologies Data Team at IEEE BigData 2015 ConferenceAn academic paper by the Lithium Technologies Klout data science team, “Klout Score: Measuring Influence Across Multiple Social Networks,” has been accepted by the Institute of Electrical and Electronics Engineers (IEEE).
  • ClickZ - October 20, 2015
    October 20, 2015 - ClickZ
    Internet providers have a pretty bad rep when it comes to social customer service; however, it is absolutely essential that each social customer service team resolves problems to the best of their ability in an efficient and friendly manner. ClickZ investigated the Twitter accounts of the UK’s most widely used internet providers to see how they stacked up.
  • FS Tech - October 20, 2015
    October 20, 2015 - FS Tech
    Microsoft has topped Lithium’s 2015 Social Power Ranking, bumping Amazon to the number two position. This is based on the Interbrand 2015 Best Global Brands Report and corresponding Klout scores.
  • October 20, 2015
    Klout Score Powers Definitive Guide to Brands Winning Greater Customer EngagementAs a company with one of the largest digital footprints in the world, Lithium Technologies today announced the definitive list of brands that are leveraging social approaches to connect, build trust and drive advocacy with customers, ultimately resulting in greater customer engagement.
  • October 5, 2015
    Study finds brands are unable to keep up with increasing UK customer demandsAs National Customer Service Week commences today in the UK, new survey results suggest that more than 15 million UK adults rank being stuck on hold with a telephone operator their top annoyance of 2015.