UK News

  • 146 Articles
  • October 30, 2015
    Scientific Peer-Reviewed Paper on Measuring Influence Across Social Networks Presented by Lithium Technologies Data Team at IEEE BigData 2015 ConferenceAn academic paper by the Lithium Technologies Klout data science team, “Klout Score: Measuring Influence Across Multiple Social Networks,” has been accepted by the Institute of Electrical and Electronics Engineers (IEEE).
  • ClickZ - October 20, 2015
    October 20, 2015 - ClickZ
    Internet providers have a pretty bad rep when it comes to social customer service; however, it is absolutely essential that each social customer service team resolves problems to the best of their ability in an efficient and friendly manner. ClickZ investigated the Twitter accounts of the UK’s most widely used internet providers to see how they stacked up.
  • FS Tech - October 20, 2015
    October 20, 2015 - FS Tech
    Microsoft has topped Lithium’s 2015 Social Power Ranking, bumping Amazon to the number two position. This is based on the Interbrand 2015 Best Global Brands Report and corresponding Klout scores.
  • October 20, 2015
    Klout Score Powers Definitive Guide to Brands Winning Greater Customer EngagementAs a company with one of the largest digital footprints in the world, Lithium Technologies today announced the definitive list of brands that are leveraging social approaches to connect, build trust and drive advocacy with customers, ultimately resulting in greater customer engagement.
  • October 5, 2015
    Study finds brands are unable to keep up with increasing UK customer demandsAs National Customer Service Week commences today in the UK, new survey results suggest that more than 15 million UK adults rank being stuck on hold with a telephone operator their top annoyance of 2015.
  • City A.M. - August 25,2015
    August 25, 2015 - City A.M.
    There's a lot of chatter out there - so who should you be listening most closely to? Using Klout, City A.M. uncovered some of the most influential of economists from institutions like HSBC and UBS to think tanks and business schools based in the UK and Ireland who tweet about everything ranging from what Chancellor George Osborne is up to, to the goings on of Threadneedle Street, as well as how the Greek debt crisis could affect the UK.
  • Brand Republic - August 15, 2015
    August 15, 2015 - Brand Republic
    Brand Republic asked Klout to run the numbers on social media influencers in the UK's marketing and advertising industry. We hope that by browsing this list, you'll find new people who you think are worth following, and pick up a few tips on Twitter techniques and popular tools.
  • Brand Republic - August 12, 2015
    August 12, 2015 - Marketing Tech
    EMEA Marketing Director, Fabrice Etienne, discusses what the Klout score is, how it is measured and what influence means.
  • - July 22nd, 2015
    July 22, 2015 -
    Lithium Director of EMEA Marketing, Fabrice Etienne, addresses how customer expectations have evolved in recent years and how social media is of growing importance to telecoms operators.
  • Marketing Tech - August 12, 2015
    August 12, 2015 - Marketing Tech
    The majority of consumers trust friends, peers and family more than brands. But who do consumers listen to the most online? If celebrity names and high-profile personalities spring to mind, think twice. Consumers are a more discerning bunch than some brands may realise.
  • PerformanceIn - June 29, 2015
    June 29, 2015 - PerformanceIn
    How exactly are consumer expectations changing, and what can well-established brands do to adapt and remain competitive? It turns out, online on-domain communities may be the key reports Lithium's EMEA Marketing Director, Fabrice Etienne.
  • MarketingTech - April 30, 2015
    April 30, 2015 - MarketingTech
    "Klout was always a standard of influence that says ‘here’s all the people I reach, and here’s how I engage with my content’. Now we’re also adding topic areas of expertise.” Lithium CMO, Katy Keim, shared with MarketingTech more about the latest Klout product announcements.
  • Digital Marketing Magazine - April 15, 2015
    April 15, 2015 - Digital Marketing Magazine
    Creating online forums, addressing queries and truly connecting with supporters should be a key part of every leading political party’s tactics. Tactics such as online communities are a great way of addressing voters on a personal basis by creating a forum where they can interact, rate referendums and have queries answered by a representative.