UK News

  • 141 Articles
  • City A.M. - August 25,2015
    August 25, 2015 - City A.M.
    There's a lot of chatter out there - so who should you be listening most closely to? Using Klout, City A.M. uncovered some of the most influential of economists from institutions like HSBC and UBS to think tanks and business schools based in the UK and Ireland who tweet about everything ranging from what Chancellor George Osborne is up to, to the goings on of Threadneedle Street, as well as how the Greek debt crisis could affect the UK.
  • Brand Republic - August 15, 2015
    August 15, 2015 - Brand Republic
    Brand Republic asked Klout to run the numbers on social media influencers in the UK's marketing and advertising industry. We hope that by browsing this list, you'll find new people who you think are worth following, and pick up a few tips on Twitter techniques and popular tools.
  • Brand Republic - August 12, 2015
    August 12, 2015 - Marketing Tech
    EMEA Marketing Director, Fabrice Etienne, discusses what the Klout score is, how it is measured and what influence means.
  • Telecoms.com - July 22nd, 2015
    July 22, 2015 - Telecoms.com
    Lithium Director of EMEA Marketing, Fabrice Etienne, addresses how customer expectations have evolved in recent years and how social media is of growing importance to telecoms operators.
  • Marketing Tech - August 12, 2015
    August 12, 2015 - Marketing Tech
    The majority of consumers trust friends, peers and family more than brands. But who do consumers listen to the most online? If celebrity names and high-profile personalities spring to mind, think twice. Consumers are a more discerning bunch than some brands may realise.
  • PerformanceIn - June 29, 2015
    June 29, 2015 - PerformanceIn
    How exactly are consumer expectations changing, and what can well-established brands do to adapt and remain competitive? It turns out, online on-domain communities may be the key reports Lithium's EMEA Marketing Director, Fabrice Etienne.
  • MarketingTech - April 30, 2015
    April 30, 2015 - MarketingTech
    "Klout was always a standard of influence that says ‘here’s all the people I reach, and here’s how I engage with my content’. Now we’re also adding topic areas of expertise.” Lithium CMO, Katy Keim, shared with MarketingTech more about the latest Klout product announcements.
  • Digital Marketing Magazine - April 15, 2015
    April 15, 2015 - Digital Marketing Magazine
    Creating online forums, addressing queries and truly connecting with supporters should be a key part of every leading political party’s tactics. Tactics such as online communities are a great way of addressing voters on a personal basis by creating a forum where they can interact, rate referendums and have queries answered by a representative.
  • The Telegraph - March 30, 2015
    March 30, 2015 - The Telegraph
    What does a Twitter guru with a Klout score of 78 even do all day?
  • The Drum, March 23, 2015
    March 23, 2015 - The Drum
    Political parties must move past using share of voice as a target for their online efforts and prioritise mastering hyper-local marketing if they are to win over voters in the run-up to the General Election, according to a panel of advertising experts.
  • B2B Marketing - February 25, 2015
    February 25, 2015 - B2B Marketing
    Dave Evans, Vice President of Social Strategy at Lithium, discusses how to find the perfect social analytics platform.
  • The Drum - February 18, 2015
    February 18, 2015 - The Drum
    Price isn’t the only metric customers are looking for when it comes to choosing their retailer. Customer experience and service is becoming the new battlefield of the UK retail industry. Katy Keim shares her thoughts on how grocery retailers can put customers back into the heart of the operation.
  • Digital Marketing Magazine - February 3, 2015
    February 3, 2015 - Digital Marketing Magazine
    In our ‘always-on’ world, things that used to evolve over months or years can now change in an instant. Trends, which traditionally have a long, slow development, today go in and out of fashion with the click of a button. So with this in mind, how can you make sure your brand doesn’t become a passing trend?