UK News

  • 137 Articles
  • Marketing Tech - August 12, 2015
    August 12, 2015 - Marketing Tech
    The majority of consumers trust friends, peers and family more than brands. But who do consumers listen to the most online? If celebrity names and high-profile personalities spring to mind, think twice. Consumers are a more discerning bunch than some brands may realise.
  • PerformanceIn - June 29, 2015
    June 29, 2015 - PerformanceIn
    How exactly are consumer expectations changing, and what can well-established brands do to adapt and remain competitive? It turns out, online on-domain communities may be the key reports Lithium's EMEA Marketing Director, Fabrice Etienne.
  • MarketingTech - April 30, 2015
    April 30, 2015 - MarketingTech
    "Klout was always a standard of influence that says ‘here’s all the people I reach, and here’s how I engage with my content’. Now we’re also adding topic areas of expertise.” Lithium CMO, Katy Keim, shared with MarketingTech more about the latest Klout product announcements.
  • Digital Marketing Magazine - April 15, 2015
    April 15, 2015 - Digital Marketing Magazine
    Creating online forums, addressing queries and truly connecting with supporters should be a key part of every leading political party’s tactics. Tactics such as online communities are a great way of addressing voters on a personal basis by creating a forum where they can interact, rate referendums and have queries answered by a representative.
  • The Telegraph - March 30, 2015
    March 30, 2015 - The Telegraph
    What does a Twitter guru with a Klout score of 78 even do all day?
  • The Drum, March 23, 2015
    March 23, 2015 - The Drum
    Political parties must move past using share of voice as a target for their online efforts and prioritise mastering hyper-local marketing if they are to win over voters in the run-up to the General Election, according to a panel of advertising experts.
  • B2B Marketing - February 25, 2015
    February 25, 2015 - B2B Marketing
    Dave Evans, Vice President of Social Strategy at Lithium, discusses how to find the perfect social analytics platform.
  • The Drum - February 18, 2015
    February 18, 2015 - The Drum
    Price isn’t the only metric customers are looking for when it comes to choosing their retailer. Customer experience and service is becoming the new battlefield of the UK retail industry. Katy Keim shares her thoughts on how grocery retailers can put customers back into the heart of the operation.
  • Digital Marketing Magazine - February 3, 2015
    February 3, 2015 - Digital Marketing Magazine
    In our ‘always-on’ world, things that used to evolve over months or years can now change in an instant. Trends, which traditionally have a long, slow development, today go in and out of fashion with the click of a button. So with this in mind, how can you make sure your brand doesn’t become a passing trend?
  • Retail Gazette - November 26, 2014
    November 26, 2014 - CIO
    In our ‘always-on’ world, things that used to evolve over months or years can now change in an instant. Trends, which traditionally have a long, slow development, today go in and out of fashion with the click of a button. So with this in mind, how can you make sure your brand doesn’t become a passing trend?
  • The Drum - November 25, 2014
    November 25, 2014 - The Drum
    Lithium Technologies ranked the top brands by social media engagement, and Amazon came out on top.
  • Mobile Marketing -  November 25, 2014
    November 25, 2014 - Mobile Marketing
    Sainsbury’s have been named as the UK’s most socially influential retail brand based on the company’s interactions with consumers over social media channels.
  • November 24, 2014
    Lithium Technologies today announced the Klout 50: Retail Edition, a ranking of the top 50 retailers in the United States with the most social influence.